We’ve given Pacific Brands Underwear Group an innovative and engaging space for their new 3,000sqm HQ in Burwood, NSW…
In close partnership with the Pacific Brands Underwear Group design team, we focused on referencing PBUG’s former warehouse base, with an exposed ceiling and polished concrete providing an industrial feel, while reaffirming the brand’s heritage through historical references and brand cues.
The result is an open and interactive space that fosters whole-of-business collaboration, promotes design thinking and enhances productivity and wellbeing for the staff.
“Our challenge was to create a workspace which improves people’s abilities to create, to think outside the square and to innovate,” explains Valmont’s Creative Director, Jacqui Esdaile. “Activating the senses was a priority in all the creative spaces, but allowing the teams’ mood boards and finishes palettes to take centre stage during design sessions had to come first. A clean, pared-back palette was therefore developed and applied throughout, but with careful consideration for integrating the heritage of the brand, which we did by carefully selecting archival pieces of advertising to weave into the public spaces.”